Many of us know about "feel good" foods like chocolate, containing the stimulant "Theo bromine". This can almost simulate the emotional state of being ‘in love’. It is well known that eating high-fat, chocolate foods can trigger production of the brain's natural opiates - the "Endorphins" that can make us feel good.
For some people food can act as a substitute for love and affection, and feels comforting. "Comfort foods" can bring back warm and happy memories of childhood, being loved by parents and grandparents.
There is a very strong psychobiological dynamic to these cravings. Food addiction is a mind thing. And NLP and hypnosis has a powerful collection of Mind Tools to help overcome this addiction.
Overcoming this addiction can lead to control of your body weight, improvement in physique, boost in confidence and better mental attitude.